CHALLENGE
In a highly competitive market, it is essential for healthcare professionals to find ways to stand out and create meaningful connections with their audience. In the case of Natalia Mendonça, the challenge is to overcome the competition and position herself as a distinct option, capable of offering personalized, high-quality care.
SOLUTION
The brand created for Natalia goes beyond the conventional in the world of physiotherapy. It encapsulates her unique approach, combining physical treatment with emotional care, standing out for its welcoming and compassionate nature. This brand identity is visually communicated through a logo that evokes feelings of tranquility, balance, and care, and verbally through messages that emphasize personalized treatment and attention to the individual needs of patients.
LEARNING
This brand development project provided me with valuable and multifaceted learning as a professional. Conducting comprehensive research with the target audience and detailed market analysis were crucial components that significantly enriched my experience and knowledge.