CHALLENGE
Looking for a transformation in your business, Sakura Sushi wanted to change the perception of its customers, moving from a visual communication similar to competing services to a modern and elegant communication that seeks excellence in its services and details that will make a difference in the customer experience, bringing long-term gains.
SOLUTION
The developed solution focused on creating a strong, modern, and elegant brand identity. Understanding the importance of standing out from competitors, Sakura Sushi's new visual communication was designed to reflect a perfect balance between Asian tradition and contemporary style. This was achieved through a sophisticated color palette, modern typography, and graphic elements that evoke both the rich Asian cultural heritage and a touch of modernity.
LEARNING
The art direction of the Sakura Sushi rebranding project represented a unique opportunity for professional growth and learning. In this project, I was challenged to push the boundaries of creativity and apply technical and conceptual skills to reinvent the visual identity of an established Asian cuisine restaurant in São Paulo.